Legal

Privacy Policy for easy-ai.co.uk

This Privacy Policy explains how Easy AI Ltd collects, uses, discloses, and safeguards your information when you visit easy-ai.co.uk.

Last updated: 09 September 2025

1. Introduction

Welcome to easy-ai.co.uk (the "Website"), a service provided by Easy AI Ltd. ("we", "us", or "our"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

We are a company registered in England and Wales and our registered office is at Eaton Bray, Bedfordshire, LU6 2DZ. For the purpose of the UK General Data Protection Regulation (UK GDPR), we are the data controller.

This Privacy Policy is designed to be compliant with the UK GDPR and the Data Protection Act 2018. We are committed to ensuring that your personal data is processed in accordance with these regulations.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

Personal Data: Personally identifiable information, such as your name, shipping address, email address, telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Website or participate in activities related to the Website.

Derivative Data: Information our servers automatically collect when you access the Website, such as your IP address, browser type, operating system, access times, and the pages you viewed directly before and after accessing the Website.

Financial Data: Financial information related to your payment method that we may collect when you purchase, order, return, exchange, or request information about our services from the Website. We store only very limited, if any, financial information that we collect. Otherwise, financial information is stored by the relevant payment processor.

Data from Social Networks: User information from social networking sites, including your name, username, location, gender, birth date, email address, profile picture, and public data for contacts, if you connect your account to such social networks.

Third-Party Data: Information from third parties, such as personal information or network friends, if you connect your account to the third party and grant the Website permission to access this information.

Data from Contests, Giveaways, and Surveys: Personal and other information you may provide when entering contests or giveaways or responding to surveys.

3. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:

  • Create and manage your account.
  • Email you regarding your account or order.
  • Fulfill and manage purchases, orders, payments, and other transactions related to the Website.
  • Improve our Website and services.
  • Generate a personal profile about you to make future visits to the Website more personalised.
  • Increase the efficiency and operation of the Website.
  • Monitor and analyze usage and trends to improve your experience with the Website.
  • Notify you of updates to the Website.
  • Offer new products, services, and recommendations to you.
  • Perform other business activities as needed.
  • Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
  • Process payments and refunds.
  • Request feedback and contact you about your use of the Website.
  • Resolve disputes and troubleshoot problems.
  • Respond to product and customer service requests.
  • Send you a newsletter.
  • Solicit support for the Website.

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, investigate or remedy potential violations of our policies, or protect the rights, property, and safety of others, we may share your information as permitted or required by law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.

Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Marketing Communications: With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Online Postings: When you post comments, contributions, or other content to the Website, your posts may be viewed by all users and may be publicly distributed outside the Website in perpetuity.

Third-Party Advertisers: We may use third-party advertising companies to serve ads when you visit the Website. These companies may use information about your visits to the Website and other websites that are contained in web cookies in order to provide advertisements about goods and services of interest to you.

Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

Sale or Bankruptcy: If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information could be transferred or acquired by a third party.

5. Your Rights

Under the UK GDPR, you have a number of rights in relation to your personal data. These include the right to:

  • Access your personal data: request a copy of the personal data we hold about you.
  • Rectification: have inaccurate personal data we hold about you corrected.
  • Erasure: have your personal data erased in certain circumstances.
  • Restrict processing: request that we restrict the processing of your personal data in certain circumstances.
  • Object to processing: object to our processing of your personal data in certain circumstances.
  • Data portability: receive your personal data in a structured, commonly used, and machine-readable format and transmit that data to another controller.
  • Withdraw consent: withdraw consent at any time where processing relies on consent.

To exercise any of these rights, please contact us at daniel@easy-ai.co.uk.

6. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or misuse.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and the applicable legal requirements.

8. Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information below.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Easy AI Ltd.

Eaton Bray, Bedfordshire, LU6 2DZ

daniel@easy-ai.co.uk